What if you could ditch the endless focus groups, the overpriced consultants, and the six-week wait for answers—yet still understand exactly how your customers will react to your next big move?
That’s exactly what Duamentes, a UK-based tech company, is promising with their new platform Synthetic Respondents. And if the numbers are real, this launch could seriously shake up the $76 billion global market research industry
At its core, Synthetic Respondents replaces human research panels with AI models trained to mimic real customer behavior—how they buy, what they prefer, and how they react to business decisions. It works like this: companies submit a question, idea, or challenge via text, voice, or file. Within hours, the AI simulates customer reactions, pulls the most relevant testing method—like pricing validation or sentiment analysis—and delivers a structured, real-time report. No humans needed
The result? Research that used to take 6 weeks now takes 1 day. Budgets that once stretched to $50,000 drop to around $1,000. And Duamentes claims 90% accuracy backed by continuous validation and a built-in reliability score for each result
"Businesses no longer need to spend weeks or significant budgets to understand their customers. With Synthetic Respondents, decision-making is instant, scalable, and more accurate than ever before," said Ksenia Sternina, co-founder at Duamentes
The tech isn’t vaporware, either. It’s built on eight years of proprietary research, including 1 million survey responses and 50,000 interviews across 40 countries and 20 industries. Their dual-layer AI system first learns human behavior at scale, then tunes itself for industry-specific needs. And it doesn’t stop learning—every decision made using Synthetic Respondents feeds back into the system to sharpen future outputs
Duamentes isn’t just thinking small. With a $30.4B serviceable market in its sights, the company is targeting $608M in revenue within three years. Backed by veterans from Google, Meta, and Microsoft, they’re gearing up for a full commercial rollout in late 2025, offering the platform via subscription, project-based, or licensing deals
If it delivers, Synthetic Respondents could become the new default for decision-making. The real question now? How fast the rest of the industry catches up